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Why your eCommerce business needs mystery shopping

Running a business is hard, time-consuming work. With stock logistics, HR, payroll, bookkeeping, shipping, returns, marketing, the list goes on and on. With all that in mind, is it any surprise that most business owners rarely see the purchasing process from a customer’s point of view? When was the last time you picked up your …

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The history of mystery shopping

Mystery shopping services have strong associations with modern retail, but have a storied history deeper than many people are aware of. While certain base elements of its origin have evolved over time, mystery shopping is set to be a powerful tool for business for generations to come.    The Early Years Due to an increase in …

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