LESS MYSTERY. MORE SALES.
The eCommerce mystery shopping service providing fresh insight to your customers’ online buying experience
Why an eCommerce mystery shopping service?
Less than 3 out of 100 customers will checkout
Ridiculous right? We spend all that time, energy & money to attract customers to our site only to have more than 97% “walk” out the door without making a purchase. What would just 1% increase in conversions mean for your bottom line?
Design & Development can mean poor customer usability
Put your hand up! We are all guilty of choosing design over functionality. A good looking website doesn’t always mean a great experience. While first impressions are important, more focus needs to go into your buyer’s purchase journey. What silent stop signs are making your customers make a quick exit?
It costs 7x more to acquire a new customer
“I need more traffic to my website” is something we hear often from retailers. But what are you doing with the customers that are already visiting your site and not purchasing? The easier you make it for a customer to buy a product the easier it is to generate sales. What would you prefer? More traffic or more sales?
You are sending your customers to your competitors
96% of customers don't complain about bad service or problems they encounter, they simply don't come back and will find somewhere else to shop! What are you doing to make your customers trust your brand and turn them into raving fans?
Improving user flow
removing buyer distractions
improving homepage exp.
28% ⇧ transactions
refining fulfilment messaging
60% revenue growth
sense of urgency
HOW IT WORKS
We have made it easy for you to get independent insight into your customers' shopping experience. When you signup you will be asked a few questions about your customers so we can match a mystery shopper to your customers' profile.
Your mystery shopper will run your store through a 100 point checklist on your selected devices. The shop will be recorded and an evaluation of the shopping experience will be benchmarked against best in class practices.
A Pulse Shopper performs over 100 point check* that specifically measures activities that lead to a sale. The aim of the mystery shop is to highlight the areas that are impacting your customers' buying experience. You will receive the report and video results within 7 days from when the shopper has experienced and shopped the store.
Pulse Mystery Shoppers provide you with a measurable account of what your existing customers are experiencing.
Mystery Shopper Experience Score measured against online retailing best practice.
If you aren’t providing the shopping experience that your customers are expecting then you are effectively helping your competitors grow their business.
One Small Change increased sales.
The mystery shop showed it wasn't easy for customers to find products on mobile. We changed the way the products were found and this had a direct impact on our sales. There are many other findings from the mystery shop we are in the progress of implementing, can't wait to see the results. I will be back for another one.
We were looking for a way to measure the online customer experience like we do in-store experiences. Having someone with fresh eyes to experience our store was one of the best things we have done. The Pulse Mystery Shop highlighted we need to improve the way customers were checking out. We weren't providing the right signals to help the customer with buying decisions.