Your digital marketing funnel is working well. Customers are responding to your content and ads. Visitors are flocking to your ecommerce shop and its bounce-rate is still low despite the heavy traffic. Consumers are searching for their favorite products and discovering new ones thanks to the handy suggestions feature your website’s developer implemented. They are… Continue reading How to create an optimized checkout process
Author: Pulse
Top 5 must-have eCommerce features
It’s not enough to have great products on your eCommerce site; the best quality products at the lowest prices still won’t sell very well if your site lacks the two other fundamentals of eCommerce: marketing and site design. A great eCommerce site makes life easier for the site owner to run on a daily basis,… Continue reading Top 5 must-have eCommerce features
How can mystery shopping help your ecommerce?
Over the previous few decades, mystery shopping has become a reliable strategy used by companies looking to gain insights into how customers truly interact with their products and stores. Mystery shoppers can assess whether services truly match customer expectations and offer an objective way to evaluate how employees respond to real-life stressful situations, such as… Continue reading How can mystery shopping help your ecommerce?
Why your eCommerce business needs mystery shopping
Running a business is hard, time-consuming work. With stock logistics, HR, payroll, bookkeeping, shipping, returns, marketing, the list goes on and on. With all that in mind, is it any surprise that most business owners rarely see the purchasing process from a customer’s point of view? When was the last time you picked up your… Continue reading Why your eCommerce business needs mystery shopping
The history of mystery shopping
Mystery shopping services have strong associations with modern retail, but have a storied history deeper than many people are aware of. While certain base elements of its origin have evolved over time, mystery shopping is set to be a powerful tool for business for generations to come. The Early Years Due to an increase in… Continue reading The history of mystery shopping