OUR LATEST ARTICLES
Why are some ecommerce websites more successful than others? Is it the design or the story behind the brand? Do some hidden functionalities compel users to complete their orders and keep coming back for more? In order to answer these questions, let’s first consider the following scenario. UX designers assure you that your website is …
Impulse buying has been a tried and trusted tactic of bricks and mortar stores to boost revenue for decades, but many online retailers fail to implement the strategy in the eCommerce environment. Some online store owners may have trouble visualising how the real world flow of impulse buying and its many psychological subtleties translates into …
It’s no secret that the COVID-19 pandemic has accelerated the digitalization process in a number of fields, including the retail industry. According to experts, online shopping penetration has risen from 15.8% in 2019 to 21.3% in 2021. When brick-and-mortar shops were forced to close or offline shopping was heavily restricted, having a solid online platform …
Online stores are supposed to provide the perfect shopping experience. After all, there are no broken shopping carts, no misplaced products, and no aisles to get lost in while looking for the checkout. Right? Well, unfortunately, e-commerce businesses tend to mimic the real-life shopping experience a little too accurately, and it’s not uncommon to find …
Musical Instrument Store
Mobile revenue up!
Around half of this stores activity was through mobile. This was for both revenue and traffic. However, the desktop converted 1.5% better. The Pulse Mystery Shop showed a weakness in two main areas, the cart on mobile and overall navigation issues for both desktop and mobile.
This store has addressed mobile navigation only. By making it easier for customer to find the products on mobile, the store increased mobile revenue 3 fold. Sessions for site search usage went from 1.89% to 9.47%.
Higher revenues & conversion rates
Better revenue, better conversions!
Mobile sessions dominated this online stores activity however there were large bottlenecks and distractions on mobile which was causing a poor buying experience. The site was hard to navigate and distracting.
A mystery shop identified that by simplifying the entire purchase process increased this stores revenue by 94%, shifting the ecommerce conversion rate by 1.15%. We compared the buying to journey to what you would experience in a physical store and it wasn't hard to then prioritise what needed to be done first. Relocating the most popular searched categories higher in the navigation is beneficial for both the user and Google.
Transparency is trust!
There is nothing worse than starting the purchasing journey through a store only to find out the cost of shipping after you have found your product. By refining this stores' fulfillment messaging we helped them to increase their transactions by 28%. Having clear messaging throughout the buying journey improves the transparency to your customers and at no matter their entry point to your site, their questions are answered.
No matter the industry the buying behaviour of your customers has common needs. They want to get to the product they are looking for easily, what is the shipping, can the item be returned and is the site secure. Here are some of the online stores we helped grow their revenue. Take a look at what changes were made to the buying journey and signals. maybe you are doing the same thing?
SUPERCHARGE YOUR ONLINE STORE
Let’s talk about how Pulse Mystery Shoppers can help you better understand your customers and generate more revenue