Why are some ecommerce websites more successful than others? Is it the design or the story behind the brand? Do some hidden functionalities compel users to complete their orders and keep coming back for more? In order to answer these questions, let’s first consider the following scenario. UX designers assure you that your website is… Continue reading Online mystery shopping: Dispel the mystery and improve your ecommerce’s performance
Tag: mystery shopping
How can mystery shopping help your ecommerce?
Over the previous few decades, mystery shopping has become a reliable strategy used by companies looking to gain insights into how customers truly interact with their products and stores. Mystery shoppers can assess whether services truly match customer expectations and offer an objective way to evaluate how employees respond to real-life stressful situations, such as… Continue reading How can mystery shopping help your ecommerce?
Why your eCommerce business needs mystery shopping
Running a business is hard, time-consuming work. With stock logistics, HR, payroll, bookkeeping, shipping, returns, marketing, the list goes on and on. With all that in mind, is it any surprise that most business owners rarely see the purchasing process from a customer’s point of view? When was the last time you picked up your… Continue reading Why your eCommerce business needs mystery shopping
The history of mystery shopping
Mystery shopping services have strong associations with modern retail, but have a storied history deeper than many people are aware of. While certain base elements of its origin have evolved over time, mystery shopping is set to be a powerful tool for business for generations to come. The Early Years Due to an increase in… Continue reading The history of mystery shopping