It’s not enough to have great products on your eCommerce site; the best quality products at the lowest prices still won’t sell very well if your site lacks the two other fundamentals of eCommerce: marketing and site design. A great eCommerce site makes life easier for the site owner to run on a daily basis, …

Top 5 must-have eCommerce features Read More


Running a business is hard, time-consuming work. With stock logistics, HR, payroll, bookkeeping, shipping, returns, marketing, the list goes on and on. With all that in mind, is it any surprise that most business owners rarely see the purchasing process from a customer’s point of view? When was the last time you picked up your …

Why your eCommerce business needs mystery shopping Read More


Mystery shopping services have strong associations with modern retail, but have a storied history deeper than many people are aware of. While certain base elements of its origin have evolved over time, mystery shopping is set to be a powerful tool for business for generations to come.    The Early Years Due to an increase in …

The history of mystery shopping Read More



Musical Instrument Store

Mobile revenue up!

Around half of this stores activity was through mobile. This was for both revenue and traffic. However, the desktop converted 1.5% better. The Pulse Mystery Shop showed a weakness in two main areas, the cart on mobile and overall navigation issues for both desktop and mobile. 

This store has addressed mobile navigation only. By making it easier for customer to find the products on mobile, the store increased mobile revenue 3 fold. Sessions for site search usage went from 1.89% to 9.47%.


Spare Parts

Higher revenues & conversion rates

The homepage was this stores highest trafficked landing page, but as a launching off point to the rest of the website it was suffering. We took the highest searched terms through site search usage and created homepage tiles to assist users in getting to where they wanted to go as soon as possible. We also de-optimised the homepage for phrases that were not bringing the client any revenue, freeing up space on the page to focus on driving sales.
Improving the homepage as a launching point for users entering the funnel and optimising for more accurate search terms led to a 26% drop in sessions but a 97.34% increase in revenue and a 144% increase in Ecommerce Conversion Rate. This proves that traffic now entering the site is far more qualified and worth more to the client.

Pet Store

Better revenue, better conversions!

Mobile sessions dominated this online stores activity however there were large bottlenecks and distractions on mobile which was causing a poor buying experience.  The site was hard to navigate and distracting.

A mystery shop identified that by simplifying the entire purchase process increased this stores revenue by 94%, shifting the ecommerce conversion rate by 1.15%. We compared the buying to journey to what you would experience in a physical store and it wasn't hard to then prioritise what needed to be done first. Relocating the most popular searched categories higher in the navigation is beneficial for both the user and Google.


Household Accessories

Transparency is trust!

There is nothing worse than starting the purchasing journey through a store only to find out the cost of shipping after you have found your product. By refining this stores' fulfillment messaging we helped them to increase their transactions by 28%. Having clear messaging throughout the buying journey improves the transparency to your customers and at no matter their entry point to your site, their questions are answered.

No matter the industry the buying behaviour of your customers has common needs. They want to get to the product they are looking for easily, what is the shipping, can the item be returned and is the site secure. Here are some of the online stores we helped grow their revenue. Take a look at what changes were made to the buying journey and signals. maybe you are doing the same thing?


Let’s talk about how Pulse Mystery Shoppers can help you better understand your customers and generate more revenue

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